Sustainable awareness: Toward a green working environment within KLM Airframe
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2023-08-23
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en
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Many airlines are in a challenging position, recovering from the corona pandemic, while facing a global supply chain crisis and being obliged to improve the sustainability of its operations. This research addresses the challenge of making sustainability a higher priority within KLM Airframe. Previous research indicated limited awareness of sustainability in the working environment. This prompted the follow-up research to raise awareness for this phenomenon by deploying appropriate communication strategies by focusing on employee psychology. Through semi-structured interviews and participatory observations, data were gathered that provided in-depth insight into employees' behaviour. The data were analysed in the programme ATLAS.ti. The findings revealed that effective communication should target employees from the operation through the use of CleverDisplays, office employees via departmental newsletters and both groups through the KLM NewsApp. The research indicated that it is paramount to actively involve employees in sustainability efforts by demonstrating that it is a core value for the company. This approach aims to bridge the existing gap between employees and sustainability. By conveying information in a concrete and attractive manner and by establishing a connection between the individual contribution and the personal work, employees will gain a heightened awareness of the importance of environmentally conscious behaviour.
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Faculteit der Managementwetenschappen