Why individuals use goods-sharing platforms: a providers perspective A quantitative study exploring the factors that influence the intention of individuals to provide their goods on goods-sharing platforms
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2023-08-28
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en
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Sharing platforms provide an alternative approach to acquiring items compared to traditional business-to-consumer companies. The surge in the popularity of these platforms is closely linked to the imperative of optimizing resource utilization and lessening the adverse environmental consequences of consumerism, encompassing issues like resource depletion and pollution. Nonetheless, numerous of these platforms encounter difficulties in establishing
a robust user base, whether on the consumer or supplier side. Amid the current body of research, which primarily concentrates on the consumer outlook within the home-sharing and ride-sharing sectors, this particular research directs its attention towards the perspective of providers engaged in sharing goods on the less successful goods-sharing platforms. Drawing on a recent meta-analysis, a comprehensive survey was conducted employing 15 main variables and 4 control variables, where this study seeks to address the following research question: What factors influence providers' intention to use goods-sharing platforms? The analysis of the survey data employs Partial Least Squares Structural Equation Modeling (PLS-SEM), yielding the subsequent findings: The most prominent factor driving the intention to use is emotional value, followed by perceived usefulness, social norms, and familiarity with the platform. Furthermore, it was observed that females and individuals aged 35-54 demonstrate a higher propensity to engage with goods-sharing platforms compared to their male counterparts and individuals aged 18-24.
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Faculteit der Managementwetenschappen