The Effect of Gain-Loss Framed and Weight-Normative Messages in ‘What I Eat In a Day’ Videos on Attitudes and Intentions Toward a Healthy Diet of Adolescents.

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dc.contributor.advisorWagner, A.
dc.contributor.advisorWoudenberg, T. van
dc.contributor.authorThielen, P.
dc.date.issued2024-06-17
dc.description.abstractIn recent years, there has been an increase in social media videos that focus on weight, food, and health, often in the form of ‘What I Eat in a Day’ videos. Previous research has demonstrated both positive and negative consequences of consuming these videos. Consequently, the current study investigates the effect of framed and weight-normative messages on adolescents' attitudes and intentions toward maintaining a healthy diet. Therefore, a 2x2 between-subject design, including two independent variables with each of two conditions (1. Gain-framed message vs loss- framed message; 2. Weight normative message vs no weight normative message) with 89 participants was used. After watching a ‘What I Eat in a Day’ video with one of the four conditions, their attitudes and intentions toward a healthy diet were measured. The findings did not display any significant effects, illustrating no impacts of message types on attitude and intention.
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/17755
dc.language.isoen
dc.thesis.facultyFaculteit der Letteren
dc.thesis.specialisationspecialisations::Faculteit der Letteren::Bachelor Communicatie- en Informatiewetenschappen::International Business Communication
dc.thesis.studyprogrammestudyprogrammes::Faculteit der Letteren::Bachelor Communicatie- en Informatiewetenschappen
dc.thesis.typeBachelor
dc.titleThe Effect of Gain-Loss Framed and Weight-Normative Messages in ‘What I Eat In a Day’ Videos on Attitudes and Intentions Toward a Healthy Diet of Adolescents.
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