The Influence of Activating Environmental Values on Recycling Attitudes and Recycling Intentions
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2020-07-05
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en
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Abstract
It is important for the environment to find out how people can get motivated to recycle their
waste. Therefore, this study attempts to make a contribution to the literature on how to
motivate people to recycle. It was examined what the role was of activating environmental
values on recycling attitudes and recycling intentions. This was done with an online
experiment. Participants filled in a questionnaire concerning their recycling attitude and
recycling intention, where their environmental values got activated as well. It was expected
that when participant’s environmental values got activated, they would have a more positive
recycling attitude and a stronger recycling intention. The results did not support these
expectations. Methodological explanations were given for the unsupportive findings.
Furthermore, exploratory analysis did show a gender difference in recycling intentions and
also showed a relation between recycling attitudes and recycling intentions. Lastly,
recommendation for future research were given as well.
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Faculteit der Sociale Wetenschappen