International sales strategies in a dynamic environment: a case study
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2023-11-07
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en
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International sales strategies in a dynamic environment - a case study (not granted permission to make available in the repository)
This research presents a case study conducted at Gazelle, providing insights into the factors that influence the process of designing an international sales strategy within the dynamic environment of the bicycle industry. The study employs the system dynamics method to examine the interconnectedness of these factors.
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Faculteit der Managementwetenschappen