Language choice in job advertising.

Abstract

This study aims to provide new insights into cross-cultural differences in job advertising. Companies are increasingly using English in their job advertisements to increase international consistency and to make a job sound more appealing, more global and more modern. While some research on the effect of English in job advertising has been done, hardly any crosscultural research exists to compare the effects between nationalities. This study investigated to what extent the use of the English or the native language in job titles affects the attitudes and intentions of Spanish and Dutch jobseekers differently. This study supports previous research on language choice effects in job advertising and provides new insights into cross-cultural differences between Spanish and Dutch jobseekers.