Valorizing the contribution of participants during ideation contests, to maintain the continuous participation intention
| dc.contributor.advisor | Widyanto, H. | |
| dc.contributor.author | Arntz, Jesse | |
| dc.date.issued | 2023-10-19 | |
| dc.description.abstract | This research examines the levels of recognition, contribution and social- recognition derived from the developed solver valorization theory by Hanine and Steils (2019), regarding the continuous intention to participate in future ideation contests. Currently, participants in ideation contests have high expectations of their contribution and a strong sense of ownership. This makes it crucial to include proper recognitions within the ideation contest. Maintaining the continuous intention to participate by proper recognition, ensures the success of ideation contests, as it results in quality ideas and unforeseen solutions. A scenario-based experiment has been conducted using an online survey, which resulted in 205 valid respondents. The results show that the presence of social recognition in ideation contests is marginally significant. This suggests that it positively affects the continuous intention to participate in future ideation contests. The presence of contribution recognition in ideation contests was found to be not significant. However, the interaction effect of contribution- and social recognition in ideation contests was marginally significant, which indicates a positive effect on the continuous intention to participate in future ideation contests. The insights gained from this research contribute to understanding the management practice of valuing participants’ contributions in ideation contests. | |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/16710 | |
| dc.language.iso | en | |
| dc.thesis.faculty | Faculteit der Managementwetenschappen | |
| dc.thesis.specialisation | specialisations::Faculteit der Managementwetenschappen::Master Business Administration::Marketing | |
| dc.thesis.studyprogramme | studyprogrammes::Faculteit der Managementwetenschappen::Master Business Administration | |
| dc.thesis.type | Master | |
| dc.title | Valorizing the contribution of participants during ideation contests, to maintain the continuous participation intention |
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