The Effect of Textual Argumentation on Persuasion inAdvertisements.

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dc.contributor.advisorBaranova, J.
dc.contributor.advisorFelker, E.
dc.contributor.authorMiango, N.
dc.date.issued2021-06-23
dc.description.abstractThis study contained research about persuasion in advertisements. The researchers measured whether the presence or the absence of textual argumentation affects the persuasiveness of an advertisement for durable goods. Previous research showed that withholding accounts could be beneficial in certain situations. This study aimed to research whether this was also true in a marketing context. An experiment was conducted to measure the persuasiveness of the advertisements.
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/17816
dc.language.isoen
dc.thesis.facultyFaculteit der Letteren
dc.thesis.specialisationspecialisations::Faculteit der Letteren::Bachelor Communicatie- en Informatiewetenschappen::International Business Communication
dc.thesis.studyprogrammestudyprogrammes::Faculteit der Letteren::Bachelor Communicatie- en Informatiewetenschappen
dc.thesis.typeBachelor
dc.titleThe Effect of Textual Argumentation on Persuasion inAdvertisements.

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