Generation Z and Employer Attractiveness Attributes
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2024-07-05
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en
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Generation Z starts their working career in the time that the labour market is tight and industries face war of talent constantly. The supply of employees reduces and the demand for employees remain the same or increases at organizations, which gives Generation Z the chance to choose their employers. Employers have to differentiate to stand out, become competitive, and use employer branding effectively to attract this generation to their organizations. The purpose of this study is to find out what characteristics characterize Generation Z, what organizational attributes the population of the study finds attractive in an employer, and whether the population of this study in practice contains the characteristics as described in the literature of Generation Z. With a literature review, the several important characteristics and preferences of Generation Z are identified. Subsequently, a quantitative study was conducted at a Secondary Vocational Education school to identify the attractive employer attributes of a population of Generation Z. The data is collected via the Employer Attractiveness (EmpAt) Scale of Berthon et al. (2005) from fifty-five respondents enrolled in a catering education. The results show a significant importance in a fun and happy work environment. Attributes related to workplace relations are rated next the most important and show a significant difference compared to previous studies. Also job security and development opportunities are rated important and show significant differences.
Characteristics related to innovative employers are considered least important by the study sample, but the results must be managed with caution.
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Faculteit der Managementwetenschappen