The effect of conditions of market complementarity and resource compatibility on alliance performance in strategic alliances

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dc.contributor.advisorKoornneef, S.
dc.contributor.authorFeringa, Joep
dc.date.issued2024-06-20
dc.description.abstractThis research draws on matching theory and states that intangible resources could be seen as observable matching criteria. The effect of conditions of market complementarity and resource compatibility on alliance performance in strategic alliances gets studied. This research examines alliances between luxury fashion firms and sportswear firms using fsQCA.
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/17269
dc.language.isoen
dc.thesis.facultyFaculteit der Managementwetenschappen
dc.thesis.specialisationspecialisations::Faculteit der Managementwetenschappen::Master Business Administration::Strategic Management
dc.thesis.studyprogrammestudyprogrammes::Faculteit der Managementwetenschappen::Master Business Administration
dc.thesis.typeMaster
dc.titleThe effect of conditions of market complementarity and resource compatibility on alliance performance in strategic alliances

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