Facing Ambivalence: Understanding Conflict and Coping in mHealth
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2025-06-24
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en
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Abstract
This study examined how ambivalent mHealth experiences, in comparison to negative and
neutral experiences, influenced coping strategies and whether self-esteem moderated the effect of
mHealth experiences on confrontative coping. To explore this, an online experiment was conducted
and 157 participants were randomly assigned to one of the three experience conditions. Participants
completed questionnaires about coping strategies and self-esteem. The data was analyzed using
multiple regression analyses. The results showed that individuals in the ambivalent condition did not
significantly differ in confrontative coping compared to those in the negative or neutral conditions.
Results for avoidance coping showed that individuals in the negative condition reported significantly
more avoidance compared to those in the ambivalent condition. For confrontative coping, no
moderating effect of self-esteem on the relationship between ambivalence and confrontative coping
was found. This study compared ambivalent mHealth experiences with negative and neutral
experiences and therefore contributes to the literature on psychological experiences and coping in
the mHealth context. The findings offered practical insights for mHealth developers aiming to
support confrontative coping, particularly among users with varying levels of self-esteem.
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Faculteit der Managementwetenschappen