The effect of humourous vs informative social media memes from expert vs non-expert sources the intention to do more research on the topic of anxiety.
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2025-06-19
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en
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The purpose of this study is to research if different types of memes (humoristic vs. informational) and different meme-sources (expert vs. non-expert) are able to get people to have a higher intention to research more information about the topic of the meme, which in this case is anxiety. An between-subjects experiment using 2x2 design was conducted. This study had a total of 127 participants, with the mean age of around 24. Results show that type of meme and source of the meme has no influence on the intention to conduct further research. It points out that there is also a lack of interaction between the meme-type and meme-source when looking at this behavioural intention.
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Faculteit der Letteren