Creativity in Virtual Teams: The effect of anonymity
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2023-06-29
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en
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Virtual teamwork is becoming increasingly important for organizations, yet it remains ambiguous how these teams behave creatively. This study aimed to investigate the effect of anonymity on the creative performance of online teams and included extraversion as a moderator variable on this relationship. Empirical data was gathered by means of online experiments focusing on an idea generation task. Evidence was found that anonymity can lead to more novel ideas, whereas the more useful ideas were produced by teams in a non-anonymous setting. However, the hypothesized moderating effect of extraversion has not been confirmed. These results contribute to the scarce literature on creativity in virtual teams in general, and furthermore, suggests that organizations can leverage anonymity in virtual teams in order to enhance creative performance. Future studies are required to further test the generalizability of these results and could focus on isolating personality traits in an attempt to find a significant effect.
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Faculteit der Managementwetenschappen