Spin in Politics: The Origin, Structure and Effects of Spin
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2019-08-25
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en
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This thesis focuses on the structure of spin and its austere presence in politics, as well as in the media. The origin of spin and its definition are thoroughly laid out in order to come closer to comprehending what it entails, who are the ones that make use of spin, what the motivations are for its usage, what its complications may be in a democratic society and how spin should be handled. The focus is predominantly put on political communication in American society, however, information that originates from other countries such as the United Kingdom and Australia is also used to clarify spin and its accompanying characteristics. With the help of qualitative research, data has been gathered from numerous books, academic sources, governmental websites, news articles, videos, podcasts, opinionated articles and more. Ultimately, the use of spin as a form of favourable political communication with the public presents its democratic and undemocratic features, alongside of its impact on society.
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