Does language influence food attractiveness.
| dc.contributor.advisor | Speed, L.J. | |
| dc.contributor.advisor | Putten, S. van | |
| dc.contributor.author | Douteil, M.D. | |
| dc.date.issued | 2020-06-08 | |
| dc.description.abstract | Some meal descriptions focus on the healthy aspects of the ingredients, even though most people are led by the tastiness when choosing. The information may influence people in their choice of what to eat. Previous studies analysed the choice of words from American casual-dining chain restaurants they found out that less appealing words (for example spicy, exciting or fun) were used healthy items compared to standard menu items (Turnwald, Jurafsky, Conner & Crum, 2017). In this study, we were interested in the effect of differently framed labels of healthy and unhealthy meals on consumers perceived tastiness and purchase intention in a social media setting (Instagram). We expected a higher perceived tastiness and purchase intention for indulgent framed healthy meals and indulgent framed unhealthy meals compared to healthy framed meals, since indulgent labels focus on the tasty aspects of a meal. We did not find any significant differences in terms of perceived healthiness and purchase intention with regard to the labels. However, unhealthy meals in general had a higher expected tastiness than healthy meals. We did find differences in terms of persuasiveness and credibility. The participants indicated an overall higher credibility and persuasiveness for healthy meals. Differences with regard to the labels were found for unhealthy food. The persuasiveness and credibility were lower for the healthy label than for the indulgent label. | en_US |
| dc.embargo.lift | 10000-01-01 | |
| dc.embargo.type | Permanent embargo | en_US |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/9636 | |
| dc.language.iso | en | en_US |
| dc.thesis.faculty | Faculteit der Letteren | en_US |
| dc.thesis.specialisation | International Business Communication | en_US |
| dc.thesis.studyprogramme | Bachelor Communicatie- en Informatiewetenschappen | en_US |
| dc.thesis.type | Bachelor | en_US |
| dc.title | Does language influence food attractiveness. | en_US |
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