Navigating Digital ‘Alter Egos’: Interpassive Politics in K-Pop and Contemporary Capitalist Society
| dc.contributor.advisor | Schiller, M. | |
| dc.contributor.advisor | Meelberg, V. | |
| dc.contributor.author | Wang, A.E. | |
| dc.date.issued | 2024-08-28 | |
| dc.description.abstract | This thesis delves into the anti-capitalist discourse within capitalist K-Pop. Considering the socio-political context of South Korea, such as the strict controls of the K-Pop industry and the high level of state influence, I explain Agust D’s creation, the alter ego of BTS member SUGA. This serves as a basis for my multi-media analysis of “Haegeum”, the title track of the artist’s album D-Day(2023). My primary theoretical concepts are: first, Marxist theories of the proletariat versus the bourgeoisie, as well as exploitation, accumulation and alienation; and second, Pfaller’s theory of Interpassivity. Threading through these theories and beyond, I intend to show how through three layers of distancing mechanisms, Agust D projects anti-capitalist commentary into the hypercapitalist K-Pop genre: his musical persona as distinct to his group identity, the fictionality of this character and its related visual narrative, and addressing a universal audience instead of a specifically South Korean one. | |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/18191 | |
| dc.language.iso | en | |
| dc.thesis.faculty | Faculteit der Letteren | |
| dc.thesis.specialisation | specialisations::Faculteit der Letteren::Bachelor Algemene Cultuurwetenschappen::Arts & Culture Studies | |
| dc.thesis.studyprogramme | studyprogrammes::Faculteit der Letteren::Bachelor Algemene Cultuurwetenschappen | |
| dc.thesis.type | Bachelor | |
| dc.title | Navigating Digital ‘Alter Egos’: Interpassive Politics in K-Pop and Contemporary Capitalist Society |
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