How is institutional work used for further establishing the emerging B-Corp category?
| dc.contributor.advisor | Smits, A. | |
| dc.contributor.author | Loonstra, Kay | |
| dc.date.issued | 2019-07-02 | |
| dc.description.abstract | This study explores how institutional work is applied for further establishing the emerging B-Corp category. Existing studies do focus on how companies that develop CSR standards use institutional work. But how adopters of CSR standards, like B-Corporations (B-Corps), use institutional work and how they can benefit from using this institutional work is largely underexplored in current literature. Therefore this study aims at creating a better understanding of how B-Corporations, as category adopters, use institutional work to promote the category to which they belong from a proto-category towards an established category. To achieve this goal, a qualitative research approach has been taken and ten interviews with Dutch B-Corps were held. To support the interviews, an additional document analysis has been conducted. Findings indicate that B-Corps generally do not have the primary intention of promoting the B-Corp category from a proto-category towards an established category, but first and foremost are doing activities for their own interest with institutional work as byproduct. Results from the cross-case comparison suggest that the size of the organization also has an effect on the extent to which organizations perform institutional work, and findings suggest that larger B-Corps perform more institutional work than smaller B-Corps do. | en_US |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/8887 | |
| dc.language.iso | en | en_US |
| dc.thesis.faculty | Faculteit der Managementwetenschappen | en_US |
| dc.thesis.specialisation | Organizational Design & Development | en_US |
| dc.thesis.studyprogramme | Master Business Administration | en_US |
| dc.thesis.type | Master | en_US |
| dc.title | How is institutional work used for further establishing the emerging B-Corp category? | en_US |
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