Using a Video Introduction to Impact User Engagement of a Self-Improvement App
| dc.contributor.advisor | Leeuwen, Mattheis, van | |
| dc.contributor.author | Gleisberg, Angelina | |
| dc.date.issued | 2021-07-23 | |
| dc.description.abstract | In combination with behaviour change techniques (BCT’s), digitalisation has become a much-researched area in the 21st century, to impact the behaviours of mobile application users. Two studies dealing with a self-improvement app and self-reported engagement are described and evaluated in this paper. The first study is aimed at creating a process model, mapping the psychological factors that have an impact on user engagement of the Savvi app for self-improvement. Results of a correlation and regression analysis lead to a process model, which is built on the study as well as past literature. Five factors were identified to influence self-reported app engagement (human connection, motivation, attitude, perceived ease in using the app and usefulness). For the second study, a video intervention is created to examine impacts of BCT’s (goal setting (behaviour), action planning, Prompts/cues, Habit formation, adding objects to the environment, commitment, Mental rehearsal of successful performance, Instruction on how to perform a behaviour) on self-reported user engagement. Due to the small sample size and violated assumptions the results could not be evaluated reliably. Besides many limitations of the current study, it provides a base for a video introduction with BCT’s that can help user engagement with the Savvi app. In addition, it shows many potential approaches for future research. Keywords: self-reported app engagement, BCT’s, video intervention, self-improvement | |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/18623 | |
| dc.language.iso | en | |
| dc.thesis.faculty | Faculteit der Sociale Wetenschappen | |
| dc.thesis.specialisation | specialisations::Faculteit der Sociale Wetenschappen::Psychologie::Master - Gedragsverandering | |
| dc.thesis.studyprogramme | studyprogrammes::Faculteit der Sociale Wetenschappen::Psychologie | |
| dc.thesis.type | Master | |
| dc.title | Using a Video Introduction to Impact User Engagement of a Self-Improvement App |
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