Boundless experience: (cross-border) customer behaviour & satisfaction in Factory Outlet Centres. Research on how the coming of a Factory Outlet Centre will affect the retail sector of more distant cities.
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2023-02-06
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en
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This research investigates the concept of Factory Outlet Centre in relation to the retail sector of more distant cities in the Netherlands. The coming of an outlet centre will attract tourists from both domestic and non-domestic locations. It can be concluded that there will be competition between the Factory Outlet Centre and the retail sector of more distant cities, but there will not be a threat. The competition will occur because both the retail sector of more distant cities and the Factory Outlet Centre will offer retail and some kind of entertainment. There will be some visitors that will visit a Factory Outlet Centre instead of the inner city, so they will spend their money in the competing location. People visit an inner city not only for the retail but for a combination of retail, catering services and culture. For German visitors, the presence of another culture plays a role in the decision to cross the border. Furthermore, this research concludes that the coming of a Factory Outlet Centre in a border region can affect the retail sector of more distant cities in a positive way when synergy between the Factory Outlet Centres and the cities is enhanced.
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Faculteit der Managementwetenschappen