Pushing the Boundaries: Factors of Influence to the International Launch Strategy for Healthcare Startups
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2023-01-17
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en
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This study investigates potential factors of influence to the international launch strategy for startups in healthcare. Increasingly more startups are attempting to launch internationally where new factors of influence arise relative to the domestic launch strategy. In an attempt to answer the research question ‘What factors influence the shape of an international launch strategy of startups in healthcare?’, this study has conducted eight in-depth interviews with six entrepreneurs and employees involved in the international launch for their startup, one internationalisation expert and one speech-engineer expert also experienced in international launches and strategies. The findings showed nine factors of influence for the international launch strategy that were not represented in the domestic launch strategy, being Intensity of Competition, Similarity to the Domestic Market, Perceived Risk-aversion, Bureaucracy of Governmental Institutions, Privacy Legislation, Perceived Privacy sensitivity, Beneficialness of the Remuneration System, a Country’s Innovativeness and the Localisation Necessity. These factors of influence have been applied and summarised into a conceptual model suggesting differences between domestic and international launch strategies.
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Faculteit der Managementwetenschappen