The relation between the tone of voice and the role of the sender in crisis communication.

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dc.contributor.advisorThesing, C.
dc.contributor.advisorSpeed, L.J.
dc.contributor.authorHedde, S. ter
dc.date.issued2022-07-29
dc.description.abstractThis study analyses whether there is an effect between the role of the sender in crisis communication and what type of communication a sender is using and if it affects how the source is evaluated. Specifically, the study examines whether people perceive and evaluate prime minister Rutte and King Willem-Alexander differently if the tone of voice is not coherent with their role in communicating about crisis MH17. To test this, the following main research question is examined: What is the effect between the tone of voice in crisis communication and the role of the sender regarding credibility, expertise, trust in government, and content evaluation? Participants evaluate the text and sender on the basis of the credibility and expertise of the source, their trust in the government, and the overall content evaluation. To analyse the participants’ evaluations, an online questionnaire is used with a total of 127 Dutch participants. Overall, the findings indicate that there is no significant effect between the tone of voice in crisis communication and the role of the sender. Likewise, the dependent variables did not affect the evaluations of the source based on the texts. This study gives insight into whether the sender influences how people perceive crisis communication. Keywords: crisis, crisis communication, role of sender, tone of voiceen_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/13476
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Letterenen_US
dc.thesis.specialisationInternational Business Communicationen_US
dc.thesis.studyprogrammeMaster Communicatie- en informatiewetenschappenen_US
dc.thesis.typeMasteren_US
dc.titleThe relation between the tone of voice and the role of the sender in crisis communication.en_US
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