Investor Attitude and Price Paths: The Effect of Trendlines and Crypto Labelling on Risk Perception and Willingness to Invest

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2022-07-06

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en

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Various research has shown that the way economic information is presented influences investor attitude. Previous findings indicate that in a price path setting, multiple (visual) elements have an effect on investor discission making, expectations and judgement. Given the increasing popularity of graphical instruments and cryptocurrencies, this thesis investigates the effect of trendlines and crypto labels on risk perception and willingness to invest to come to a better understanding what the consequences are of the inclusion of these two elements in a price path setting. An experimental survey shows that these elements have a significant impact on investor attitude. This research contributes to a more complete perspective on the way in which trend indicating graphical instruments, like trendlines, and crypto labelling influence investor decision making and perception.

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Faculteit der Managementwetenschappen

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