Pitching an idea: what is the role of perceived feedback in the relationship between commitment prior to a pitch and the speed of pivoting of an entrepreneur?”
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2024-07-03
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en
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This research examines how perceived threat of feedback moderates the relationship between commitment to an idea prior to a pitch and the speed of pivoting. A quantitative study was conducted through an online survey method. 61 Dutch entrepreneurs who have pitched a new idea at the company Bluehub in recent years participated in the survey. Two live pitches were attended, and four pilot studies were conducted. Two hypotheses, derived from theoretical frameworks, were tested. The first hypothesis suggested a negative relationship between commitment to an idea and the speed of pivoting. The results confirmed the hypothesis and showed a significant negative effect, indicating that higher commitment leads to slower pivoting. The second hypothesis proposed that perceived threat of feedback positively moderates this relationship. The results showed a non-statistically significant positive relation, but a trend towards significance, possibly limited by the relatively small sample size.
Control variables perceived quality of feedback and innovativeness, were significant or near significant, indicating their importance in explaining variations in pivot speed. Additional analyses showed significant interaction effect within subgroups.
This study provides valuable insights into the dynamics of entrepreneurial commitment, feedback perception and the speed of pivoting.
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Faculteit der Managementwetenschappen