Entrepreneurship at the Bottom of the Pyramid: How does the mindset impact the entrepreneurial journey?
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2023-06-27
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en
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The master thesis is a qualitative inductive study into the entrepreneurial mindset of entrepreneurs operating at the Bottom of the Pyramid. Through open interviews based on the Gioia methodology and Critical incident technique.
The study resulted in a data structure for entrepreneurial mindset at the BoP consisting of 3 aggregate dimensions: cognitive flexibility, Adaptive behaviour, and Purpose driven
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Faculteit der Managementwetenschappen