Resistance to innovation: the outcomes of consumers resisting radical sustainable innovations A research to emotional, cognitive, and behavioural resistance, postponement, opposition, rejection, and radical sustainable innovations

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2022-06-27

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en

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Resistance to innovation: the outcomes of consumers resisting radical sustainable innovations A research to emotional, cognitive, and behavioural resistance, postponement, opposition, rejection, and radical sustainable innovations

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Faculteit der Managementwetenschappen

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