Preventing the (alcoholic) abuse on shared e-scooters: a Virtual Reality study
Keywords
Loading...
Authors
Issue Date
2023-07-13
Language
en
Document type
Journal Title
Journal ISSN
Volume Title
Publisher
Title
ISSN
Volume
Issue
Startpage
Endpage
DOI
Abstract
The sharing economy has received much attention in recent years of which shared moped e-scooters are an important, largely growing part. Accordingly with its growth, the growth in accidents spiked, often because of alcoholic abuse. This study combined personal vulnerabil-ity and processing fluency to find a proper prevention method for alcoholic abuse of shared moped e-scooters. Current prevention methods in literature are marketing campaigns designed to prevent drinking and driving before intoxication. This study creates an understanding of how accidents can be prevented after intoxication has taken place by influencing an intoxi-cated individuals’ maladaptive decision making. Maladaptive decision making is influenced by a stimulus that explains an individual’s personal vulnerability to a health threatening activ-ity, to be processed fluently or disfluently. A conceptual framework was tested through a Vir-tual Reality experiment and a survey, designed to answer the research question; How can the intoxicated use of shared moped e-scooters be prevented by a shared e-scooter company using the perceptual fluency of a stimulus? Results showed that conceptual fluency is affected by a perceptually fluent notification design, but intention to engage in risky behaviour was not af-fected by any construct. This study contributes to an understanding how conceptual fluency can be used to prevent drinking and driving. Furthermore, it aids shared mobility companies by establishing a target group which should be prevented from driving while intoxicated, but further research should study how this group should be prevented, incorporating the finding that a perceptually fluent notification's design significantly increases conceptual fluency.
Description
Citation
Supervisor
Faculty
Faculteit der Managementwetenschappen