Amazigh Culture in Moroccan Fashion

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2020-07-13

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en

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Amazigh culture is native North African culture. Particularly in Morocco, some Amazigh cultural aspects that strike interest lay in the textiles, colors, designs, dress, jewelry, and hairstyles, etc. These cultural elements continued to inspire many artists and fashion designers who incorporated Amazigh motifs, embroidery, and symbols into their creations. As a Moroccan with Amazigh roots and considering the history of Amazigh people in Morocco, I am interested in investigating Moroccan fashion brands, whether set up in Morocco or abroad, that draw their "inspiration" from Amazigh culture. The reason behind this interest is to explore how Amazigh culture is represented by the Moroccan fashion industry and to draw the lines between inspiration and appropriation.

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