Factors contributing to the adoption intention of the coronavirus tracking application
| dc.contributor.advisor | Kok, R.A.W. | |
| dc.contributor.author | Özdemir, Erdem | |
| dc.date.issued | 2020-12-07 | |
| dc.description.abstract | Contemporary healthcare technology acceptance literature has primarily focused on technology acceptance by healthcare professional instead of patients. In this paper we have focused on the healthcare technology adoption by patients, and in particular the coronavirus tracking application proposed by the Dutch government. Our goal has been to determine the various antecedent that play a role in the adoption intention of (potential) patients of the coronavirus. We have used the UTAUT2 model as a starting point for the range of antecedents to include, however we have also tested three alternative antecedents namely the social influence of governmental agencies and health institutions, the privacy concerns, and the role of media attention. For our study we have gathered a sample of n=163 and conducted both a confirmatory factor analysis, as well as a multiple regression analysis. Our findings show that the expected benefits from using the application, the convenience of the use of the application, the positive feelings related to using the application, as well as the social influence from governmental agencies and health institutions play a role in the adoption intention of (potential) patients of the coronavirus. These findings could provide useful in enhancing the ability of promoting the usage of the coronavirus tracking application for governmental agencies, particularly in The Netherlands. | en_US |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/10730 | |
| dc.language.iso | en | en_US |
| dc.thesis.faculty | Faculteit der Managementwetenschappen | en_US |
| dc.thesis.specialisation | Innovation and Entrepreneurship | en_US |
| dc.thesis.studyprogramme | Master Business Administration | en_US |
| dc.thesis.type | Master | en_US |
| dc.title | Factors contributing to the adoption intention of the coronavirus tracking application | en_US |
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