Finding out what works. An impact evaluation at footprint travel

Abstract

The contemporary scenario where corporations adopt a wider outlook and take responsibility for their impact upon society engenders the need to assess this impact. Nevertheless, the research on the social and environmental dimensions of corporate performance is still in its infancy. Footprint Travel, a Dutch corporation specialized in sustainable tourism, was used as a case study in this thesis in order to assess impact. The purpose of this case study was to (1) to explicate the policy of Footprint Travel concerning its business activities in Indonesia, to (2) scrutinize the impact of Footprint Travel’s business activities in Indonesia, and to (3) examine whether the impact is coherent with Footprint Travel’s policy regarding its business activities in Indonesia. The theory of change approach was employed to elucidate the policy of Footprint Travel’s business activities in Indonesia (1). The contribution analysis, a qualitative approach to assess impact, was utilized to investigate the impact (2) of Footprint Travel’s business activities in Indonesia. It was concluded (3) that the impact of Footprint Travel’s business activities at its destinations in Indonesia is generally consistent with the policy that Footprint Travel desires to pursue concerning its business activities at its destinations in Indonesia.