ANALYTICS IN ORGANIZATIONS: THE EFFECT OF ANALYTIC CAPABILITY DEPLOYMENT ON PERFORMANCE IN THE DUTCH FINTECH DOMAIN
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2020-09-28
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en
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Ongoing developments in data collection and analytics have proven to be a source of performance enhancement. Especially in the financial services industry, specifically the FinTech sector, in which information is the basis of many products, these developments have gained increased attention. In order to optimally collect and analyze data, a well-developed analytic capability is important. However, what determines the maturity of a capability, and what the eventual effect of deploying that analytic capability on the firm performance is, is not clear. By researching the analytic capability, evaluating factors that determine the maturity level of that capability and study the effects on firm performance, this research tries to find a positive relation between the deployment level of the analytic capability and firm performance. Based on a multiple case study, with interviews as the main source of data collection, it was found that the deployment of the analytic capability has a positive effect on the firm performance, where the effect is stronger for firms that have a more mature analytic capability. It was also found that organizations with higher maturity level of the analytic capability deployment experience bigger effects on non-financial performance than firms with lower maturity levels.
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Faculteit der Managementwetenschappen