TRANSITION TOWARDS LOW CARBON MOBILITY: RESEARCHING THE MODALITY CHOICE IN EUROPEAN PASSENGER TRANSPORT – AN AMSTERDAM-BERLIN CASE STUDY
The objective of this study is gaining more understanding of why passengers choose a certain mode of transport on international short-haul destinations (>700km). The connection between the Netherlands and Berlin is the case used, leading to the main question: What is the relationship between the mobility preferences of passengers on the connection between the Netherlands and Berlin and their transport mode choice? The Theory of Planned Behaviour provides the main theoretical basis and the case-study was approached by both quantitative and qualitative data. Travellers with the intention to travel between the Netherlands and Berlin were approached for a survey, selected by a control question. Contingency tables analysis, one-way ANOVA and descriptive statistics were used to analyse the relationship between the variables. Additionally, seven interviews were held and analysed, using TPB-based document analysis method. It was found that the behavioural attitude, subjective norm and perceived behavioural control hold a significant relation with the intended transport mode choice. The four key modality characteristics to base a passenger’s decision on, are total costs, travel time, travel comfort and environmental impact of the mode. Further research is necessary to determine the effect of place of residence and environmental impact of the mode.
Faculteit der Managementwetenschappen