Scoring with Fruit-Break Among Football Parents: Investigating the factors that influence football parents’ decision to participate in fruit-break and designing an intervention to stimulate participation.
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2022-07-08
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en
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Abstract
Fruit-break is a promising initiative to increase the fruit-intake of children
participating in team sports. This current project, initiated by FC Vers (a project of KNVB),
aspires to introduce fruit-break among football parents and children. With fruit-break, parents
take turns in bringing a fruit snack for the whole team, making parents a necessary compound
to successfully start this initiative. Therefore, two studies were conducted to investigate how
to motivate football parents to participate in fruit-break. First, possible factors influencing
parents’ motivation based on the Value-Based Choice Model were investigated using an
online questionnaire. As hypothesized, the social, tangible, and self-related value predicted
parents’ intention. It was also found that group identity could be a possible moderator on the
effect of the social value on intention, while the hypothesized factor conflict avoidance did
affect this relation. In the second study, two interventions targeting the social value and
specific components of the tangible value (i.e., convenience, attractiveness, and healthiness)
were investigated via an online experimental study. It was found that, regardless of being
exposed to an intervention, parents indicated to be highly motivated to participate in fruit break. This finding suggests that the initiative would be broadly supported by football parents.
As it is known that intention is not always translated to behaviour, future research should
investigate the effectiveness of interventions, targeting the factors found in study 1, on
parents’ actual behaviour in a real setting.
Keywords: Fruit-break, football parents, intervention, Value-Based Choice Model,
fruit-intake
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Faculteit der Sociale Wetenschappen