What if Dutch companies are bad and Belgian companies are good? A study on the effects of perceived motive for a company to engage in CSR on Dutch and Belgian consumers' perception of the company and purchase intention.
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2017-06-15
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en
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The present study examined the effects of perceived motive (intrinsic, extrinsic or one of two mixed motives) for a company to engage in CSR on Dutch and Belgian consumers’ perception of the company and purchase intention. In this study, a survey with a single stimulus text was used. From the findings of the study, it can be concluded that Dutch and Belgian consumers do not differ much in their attribution of motives. Furthermore, it can be concluded that the more consumers, regardless of their nationality, believe a company to be intrinsically motivated, the more positive their perception of the company is. In addition, the more they have a positive perception of the company, the higher their purchase intention.
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