Motivating children to eat healthy with a serious game A Study about the Effect of the Context and Achievement Type of Rewards in Serious Games on Engagement and Intrinsic Motivation for Healthy Food Choices in 8-12 year old Children

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dc.contributor.advisorDroog, S. de
dc.contributor.authorSteeg, F.
dc.date.issued2018-06-25
dc.description.abstractThis study investigated to what extent different contexts and achievement types of a serious game reward influence game engagement and intrinsic motivation for healthy food choices among 8-12 year-old children. This study also examined whether gender moderates the associations between achievement type and both dependent variables. An experiment was conducted among 178 children on primary schools, in which children were randomly assigned to one of the four serious game reward conditions of the 2 (context: out-game versus in-game) x 2 (achievement type: personal versus social) between-subjects design. This study did not find a significant effect of game reward context (out-game versus in-game rewards) on game engagement and intrinsic motivation for healthy food choices. Furthermore, this study did not find a significant effect of achievement type (personal versus social rewards) on game engagement. Contrary to expectations, this study did find that personal achievement reward systems significantly lead to more intrinsic motivation for healthy food choices than social achievement reward systems. Finally, the effect of achievement type on intrinsic motivation was not moderated by gender.en_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/7289
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Sociale Wetenschappenen_US
dc.thesis.specialisationMaster - Communicatiewetenschap Media en Samenlevingen_US
dc.thesis.studyprogrammeCommunicatiewetenschapen_US
dc.thesis.typeMasteren_US
dc.titleMotivating children to eat healthy with a serious game A Study about the Effect of the Context and Achievement Type of Rewards in Serious Games on Engagement and Intrinsic Motivation for Healthy Food Choices in 8-12 year old Childrenen_US
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