A Colorful Crusade Against Climate Change - Exploring the Visual Language of Vivienne Westwood's Manifesto and SS20 Look Book as Catalysts for Environmental Awareness in Today's Fashion Industry

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2023-08-31

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en

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This research examines the legacy of British fashion icon Vivienne Westwood, for whom combining her fashion with activism was a recurring phenomenon in her career. Focusing on her Save the World manifesto and SS20 look book, it unravels the visual language she used to convey political and environmental messages. Employing Panofsky's iconological interpretation, the study analyzes these artifacts to understand their resonance in the contemporary fashion landscape. The theoretical concepts that emerge in this thesis are iconology, media and materiality, manifestos, style activism and Punk fashion.

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