From Conflict to Control: Coping with Wearable Ambivalence

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2025-07-08

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en

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Purpose – Research suggested that ambivalence could lead to more use of confrontative coping. This study aimed to test whether users of wearables exposed to experience ambivalence would use more confrontative coping strategies compared to users who experienced negative or neutral feelings. This study examined whether internal locus of control positively moderates this relationship. Methodology – One hundred and fifty-seven participants were randomly assigned to one of three experimental conditions, designed to elicit different (ambivalent, negative or neutral) experiences. Scales measuring coping, locus of control and ambivalence were adapted from research. The proposed model was tested using multiple regression analyses. Findings – The manipulation did not lead to significant differences in ambivalent feelings between the conditions. Ambivalence did not lead to significantly more or less use of confrontative or avoidance coping, compared to negative or neutral feelings. Internal locus of control did not moderate this relationship, but did significantly predict coping. Individuals with higher internal locus of control used more confrontative coping, while they used less avoidance coping. Females seemed to use more confrontative coping strategies. Contributions – This study supports the view that internal locus of control is associated with confrontative coping strategies. Future studies could investigate how to effectively manipulate ambivalence.

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Faculteit der Managementwetenschappen

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