“Like a Leper Messiah” – Framing Bowie Concerts as a ReligiousExperience

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2022-08-31

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en

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David Bowie was one of the most influential artists of the modern age. While many enjoy his music, some fans take the adulation to another level, comparable to adherents of organised religion. This religious experience of rock ‘n roll artists is commonly expressed through ‘collective effervescence’ during concerts, which is a state of ecstasy experienced in large group settings. This thesis will analyse in what way contemporary music journalists used descriptions of collective effervescence to frame David Bowie concerts as a religious experience. The corpus contains 28 live reviews from British, American, and Canadian magazines such as New Musical Express (NME), Melody Maker, and RAM. The articles are live reviews of concerts from 1970 until 1979 since Bowie put out his most critically acclaimed work during this era. This thesis adds to the current academic debate by providing a case study of the religious experience of rock ‘n roll music while also adding to the small number of existing articles about framing in music journalism. This thesis shows that journalists mainly reinforced collective effervescence by describing the way fans dressed, while their views of the way fans behaved varied widely.

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