THE PREVENTION OF INTOXICATED ACCIDENTS ON SHARED MOPED E-SCOOTERS: A VR STUDY
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2024-07-04
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en
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Urban transportation systems have seen a transformation towards shared mobility. Shared moped e-scooters have become popular due to their ease of use and their environmental benefit. However, this increase in shared moped e-scooters also comes with an increase of accidents, often involving the usage of alcohol. This research aims to attribute to prevention methods by analysing the effectiveness of personalised versus non-personalised messages, and how this relation is mediated by perceived vulnerability and fear.
This research used VR in order to simulate an environment where participants were intoxicated and making their way home. Participants were given a personalised or non-personalised warning message, and given the choice to ride on the e-scooter, get a taxi with a 50% discount, or choose neither.
This study found that personalised warning messages did not significantly outperform non-personalised messages. Both fear and perceived vulnerability did not mediate the relationship between personalised warning messages and the choice to get a safer transportation method.
These results challenge assumptions in earlier research that personalised messages are more effective as they are more tailored to the individual. It was also unexpected that both fear and perceived vulnerability did not significantly mediate this relationship, as was stated in earlier research.
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Faculteit der Managementwetenschappen