What is Airbnb going to do next?
In the last decade the digital platform multinationals have shown an impressive growth in popularity. However, they did not only grow in popularity, the digital platform multinationals themselves expanded rapidly as well. Every new host country they expand to is accompanied by new regulatory institutions the multinational is affected by. While the neo- institutional theory suggests that it can be beneficial for organizations to respond to external institutional pressures such as regulatory institutions, it is not yet studied how digital platform institutions do this. This thesis reports how digital platform multinationals respond to regulatory institutions in foreign markets. An inductive study with eight host countries of Airbnb as units of analysis was conducted, formulating eight responses to regulatory institutions, which are: compliance, governance, negotiation, expansion of the multinational enterprise, partnering, avoidance, non-compliance and signaling. These responses will be discussed in light of extant literature, followed by the final section of this thesis, including contributions, limitations, implications and recommendations for future research.
Faculteit der Managementwetenschappen