Strategic Networking in the Remote Work Era: Leveraging Virtual Competence for Success
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2024-08-20
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en
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The emergence of remote work as a dominant paradigm, accelerated by the global COVID-19 pandemic, has transformed the traditional landscape of professional interactions. Therefore, this master's thesis delves into the effects of the work-from-home model on strategic networking behavior. Previous research has revealed that in-office workers tend to engage more actively in strategic networking activities. However, the shift towards working from home (WFH) poses challenges to this conventional understanding. This study seeks to identify the consequences of working from home on networking behavior, acknowledging the prevailing notion that diminished personal contact may potentially impede strategic networking within a professional work-environment.
While existing literature suggests a negative effect from working from home on strategic networking, there remains a gap in terms of focused identification and exploration of this aspect. This research endeavors to bridge this academic gap by directly studying the effect of WFH on strategic networking. Furthermore, it delves into the role of virtual competence as a potential moderator in shaping the relationship between working from home and strategic networking outcomes.
The methodology employs a quantitative research method approach, using quantitative surveys to gather comprehensive insights into the networking behaviors and perceptions of professionals. The findings of this research have implications for organizations navigating the evolving landscape of remote work. By explaining the differential impacts on networking behavior, organizations can tailor their strategies to foster effective networking practices in remote work environments. Additionally, the study contributes to the broader discourse on remote work by offering empirical evidence and insights into its effects on professional relationships and networking dynamics. This thesis ultimately aims to enrich scholarly understanding and inform practical strategies for optimizing networking effectiveness in the context of remote work, thereby facilitating the adaptation of professionals and organizations to the evolving realities of the modern workplace. Through exploring the role of virtual competence as a potential moderator, this research also provides insights into how individuals' skills and abilities in virtual environments influence the impact of WFH in the context of strategic networking.
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Faculteit der Managementwetenschappen