Sustainable trade – no aid; sustainable global value chain management in the Cacao Industry – taking a collaborative approach
This research aims to define what is missing in the current business approaches of chocolate companies that sustainability issues in the cocoa sector are commonplace. Despite the many initiatives of the companies and many billions of dollars spent by stakeholders to strengthen sustainability in the industry, real solutions seem a long way off. Chocolate companies seem busier with improving their own chains than with developing a holistic action plan to tackle the structural issues in the sector. To this end, this research examines what it is that makes a global value chain sustainable and how chocolate companies could drive sustainable change beyond their chains. By taking a collaborative approach, this research explores how a collaborative approach within and beyond the chains can help chocolate companies to scale up sustainability solutions and to make a greater sustainable impact in the sector as a whole.
Faculteit der Managementwetenschappen