The effect of emoji’s on user experience in educational chatbots
Keywords
Loading...
Authors
Issue Date
2022-01-26
Language
en
Document type
Journal Title
Journal ISSN
Volume Title
Publisher
Title
ISSN
Volume
Issue
Startpage
Endpage
DOI
Abstract
Chatbots have become more and more popular in the past few years, also
in the field of education and e-learning. However, as this is such a recent
development, not much research has been conducted about the improvement
of the user experience in these educational chatbots. Optimizing the user
experience of educational chatbots is important, as it might improve learning
processes.
In this study, the influence of emoji use on the user experience was investigated.
This was done by comparing the user experience of two chatbots: one
using emojis versus one not using emojis. For this, an educational chatbot
that teaches its user about cyber security was developed. The user experience
was measured using the User Experience Questionnaire Model (UEQ
Model).
Results suggest that emojis do not have a significant effect on the user experience.
However, it was found that emojis did have a significant influence
on the Novelty scale of the UEQ Model.
Future research could focus on using new features to improve user experience,
as well as replicating this study with a different model, type of chatbot,
or bigger (and demographically diverse) group of participants. It could also
change the frequency of emoji use or the type of emoji. Besides that, future
research could help to clear up the ambiguity about the effect of emojis on
the Hedonic Quality.
Description
Citation
Faculty
Faculteit der Sociale Wetenschappen