Runners’ motivation in traditional versus innovative running events
| dc.contributor.advisor | Barelds, L. | |
| dc.contributor.author | Jennissen, Sanne | |
| dc.date.issued | 2019-07-09 | |
| dc.description.abstract | The objective of this master thesis was to determine the different motivations for Dutch runners to participate in traditional versus innovative running events. Traditional running events are those that have been applied in the same way (in the Netherlands) for decades. Innovative running events are those that are ‘new’ and have a fun factor or are combined with other sports. The research question: ‘What motivates Dutch runners to participate in traditional versus innovative running events’ is answered through qualitative, explorative research. The results have shown that the most important motivations to participate in traditional running events are the challenge, atmosphere, a satisfied feeling, a social aspect and recreation. On the other hand, participants of innovative running events are especially motivated to participate because they enjoy the event, want to participate with friends and they want to achieve the physical challenge. In the end, this means that the majority of participants of both events are intrinsically motivated to participate in running events. However, relating this to running as a sports activity, it could be concluded that participants of traditional running events are intrinsically motivated to go for a run and participants of innovative running events are more extrinsically motivated. | en_US |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/8932 | |
| dc.language.iso | en | en_US |
| dc.thesis.faculty | Faculteit der Managementwetenschappen | en_US |
| dc.thesis.specialisation | Marketing | en_US |
| dc.thesis.studyprogramme | Master Business Administration | en_US |
| dc.thesis.type | Master | en_US |
| dc.title | Runners’ motivation in traditional versus innovative running events | en_US |
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