The influence of a chatbot’s conversational competitiveness on the user experience in a game use case
Chatbots have become a popular tool in recent years, such as in education and in serious gaming. However, implementations in these fields often are more demotivating than a traditional solution. In this study, a chatbot was developed that can play the game Connect Four at a challenging difficulty level to demotivate the user. A competitive and neutral dialog style were compared to assess whether a chatbot could appear convincingly human through “trash-talking” and thereby motivate the user. The user experi-ence was measured using concepts from the Technology Acceptance Model (TAM) as well as two extending aspects: Social Presence and Joy. Results suggest that competitiveness does not have a significant effect on the user experience. However, Social Presence and Joy seem to be good predictors of Behavioral Intention to Use and Attitude Toward Using, respectively, looking at correlation tests.
Faculteit der Sociale Wetenschappen