Tactics of change. Researching the employment of actor tactics in initiatives towards the Circular Economy transition.

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The socio-technical transition towards a circular economy (CE) requires a change of the prevalent institutional logic. In the Netherlands this transition is still in its formative phase, in which experimentation is needed to test and learn from innovations. To stimulate these early steps, it is useful to know how initiatives around CE innovation trigger institutional change through actors’ strategic work. Therefore this research answers the following question: What is the role of actor tactics in triggering institutional change, surrounding local Circular Economy initiatives in Amsterdam and Rotterdam? Through a qualitative multiple-case study of six initiatives, patterns were found regarding which tactics were employed when and how by involved actors. These patterns come down to two elements which characterise the role of actor tactics in triggering institutional change: phasing and orientation. Phasing refers to the succession in the employment of actor tactics. Orientation refers to the purpose with which actor tactics are employed. Both aspects are significant because variance on these elements means variance in the extent and kind of impact that a CE initiative may have on institutional change. This has implications for both innovation practice and policy.
Faculteit der Managementwetenschappen