Marketing chatbots: how companies can benefit from employing bots for communication.

dc.contributor.advisor	Liesenfeld, A.M.
dc.contributor.advisor	Sadowski, S.
dc.contributor.author	Bruins, B.A.M.
dc.date.issued	2023-06-26
dc.description.abstract	Marketing chatbots are everywhere, some more obvious than others, and as technology evolves, they become even more helpful for the companies employing them. This study aims to identify these opportunities for businesses in the IT-sector as well as those offering financial services. Furthermore, it identifies the risks the opportunities pose for the customers of the companies employing such marketing chatbots. A mixed-method approach combines two in-depth interviews about the opportunities, with employees working in the sectors of interest, and a small-scale survey among 30 students, who will experience the consequences as part of the new generation.
dc.identifier.uri	https://theses.ubn.ru.nl/handle/123456789/15451
dc.language.iso	en
dc.thesis.faculty	Faculteit der Letteren
dc.thesis.specialisation	specialisations::Faculteit der Letteren::Bachelor Communicatie- en Informatiewetenschappen::International Business Communication
dc.thesis.studyprogramme	studyprogrammes::Faculteit der Letteren::Bachelor Communicatie- en Informatiewetenschappen
dc.thesis.type	Bachelor
dc.title	Marketing chatbots: how companies can benefit from employing bots for communication.

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