A Classic Love Story: The Branding of Pride and Prejudice

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dc.contributor.advisorKoffeman, M.N.
dc.contributor.advisorKersten, D.
dc.contributor.authorPeters, M.H.M.
dc.date.issued2022-07-20
dc.description.abstractIn this thesis, I analyse how publishing houses use branding to create a narrative around six different editions of Jane Austen's Pride and Prejudice. In order to do this, I look at the paratextual elements of the novel as described by Genette (1997) and analyse them in light of Bourdieu's theory of symbolic and economic capital (1993). I also research whether the presented branding resonates in the reader reception by analysing Instagram posts. Most publishing houses brand Pride and Prejudice as a classic novel, with a few exceptions, and this narrative resonates in the reception on Instagram, to an extent.en_US
dc.embargo.lift10000-01-01
dc.embargo.typePermanent embargoen_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/13110
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Letterenen_US
dc.thesis.specialisationLiterair Bedrijfen_US
dc.thesis.studyprogrammeMaster Letterkundeen_US
dc.thesis.typeMasteren_US
dc.titleA Classic Love Story: The Branding of Pride and Prejudiceen_US
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