Love at first sight: individuals pursuing a career as craftsman A qualitative study on individuals' motives for pursuing a career as craftsman
In this study, qualitative research on individuals' motives for pursuing a career as craftsman is conducted. In order to gain a better understanding of these motives, the central question stated: “Why do individuals choose to pursue a career as craftsman?” In finding an answer to the research question, this research aimed to fill the existing gap in literature since it is unknown what specifically drives individuals to become craftsmen. Qualitative research has been performed through conducting eleven semi-structured interviews with craftsmen varying in gender, age and craft profession. This research reveals that similar to an entrepreneurial career, personal characteristics influence the choice for a craft career. However, besides corresponding entrepreneurial characteristics, distinct characteristics for craftsmen are indicated. In addition, several motivations to pursue a craft career are identified. These identified motivations can be summarised in the overarching motivation of perceiving “happiness”. The found motivations contain a predominantly different salience from those of established entrepreneurial motivations in literature. The indicated reason for this difference in salience is an identified distinctive entrepreneurial intention of craftsmen and entrepreneurs, which is also elaborated on in this research.
Faculteit der Managementwetenschappen