A Dream is a Wish Your Heart Makes: How the Disney • Pixar Movie Coco changes Intrinsic and Extrinsic Aspirations

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The goal of this study was to capture the effects from watching a meaningful Disney movie on intrinsic and extrinsic aspirations and aspirations for meaningful relationships compared to a pleasurable animated movie. In this experiment 83 children (M = 10.83; SD = 1.098) and 59 parents (M = 46.49; SD = 5.174) participated. To examine the effects, a between subjects design was used. Children and their parents saw either Coco or Despicable Me 3 in a cinema, since Coco is considered a meaningful movie. Despicable Me 3 was found to be much less meaningful, so was used as the pleasurable movie is the experiment. After watching the full length movie, all participants filled in a questionnaire capturing their extrinsic (fame, wealth and image) and intrinsic (meaningful relationships, personal growth and community contribution) aspirations. Findings from regression analyses show that watching Coco results in lower extrinsic aspirations for parents, compared to watching Despicable Me 3. Previous exposure was not found to have a moderating effect, indicating that this effect hold up, even when parents have already seen the movie. This study is the first to examine the effects of a Disney movie on aspirations for both children and their parents. Keywords: Disney, meaningful movies, intrinsic aspirations, extrinsic aspirations, family, experimental study.
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