The Emotional Impact of mHealth applications on consumers.
The number and variety of mobile health applications have increased significantly in recent years. Although there has been extensive research regarding the high expectations and benefits offered by mobile health apps, little is known about what consumers experience when using these apps. This study sought to fill this gap by examining the paradoxical tensions generated by mHealth apps, as well as their emotional impact on consumers and their coping strategies to alleviate unpleasant emotions. An in-depth analysis of the paradoxical tensions, emotional reactions and coping strategies associated with the use of mHealth apps by users was conducted using a qualitative approach, including eleven semi-structured interviews. In line with Mick and Fournier’s Paradoxes of Technology (1998), this study identified five paradoxes, ten emotional reactions, and four coping strategies. On the basis of these findings, several theoretical and practical contributions are made.
Faculteit der Managementwetenschappen